Role OverviewThe Marketing Content Strategist will shape the entire narrative framework for BASIS Ed, ensuring a vibrant, consistent, and strategically aligned voice across all channels. This role requires a passionate storyteller and strategic thinker with 3-5 years of experience.
What You Will Do
The Marketing Content Strategist will develop and maintain a comprehensive, multi-channel content strategy, conduct rigorous audience, competitor, and SEO keyword research, and plan and manage the master content calendar.
Why It Might Be a Fit
This role is ideal for a highly motivated individual with a strong ability to take initiative, anticipate content needs, and drive strategic projects forward, with a demonstrated ability to translate performance data and keyword research into inspiring, actionable, and conversion-focused content.
Requirements
- 3-5 years of demonstrated experience in Content Strategy, Content Marketing, or related strategic communications role
- Bachelor’s degree in marketing, Communications, or a related field (preferred)
- Proven ability to develop, execute, and measure multi-channel content strategies
- Strong working knowledge of SEO tools, content analytics (e.g., Google Analytics), and experience utilizing AI in the content workflow
Benefits
- Employer paid medical and dental insurance
- Vision insurance
- PTO
- Ability to add dependents
- 401k with partial match that grows over time
- Employee Assistance Program
- Childcare Savings Opportunity (KinderCare tuition discount)
]]>