Marketing Copywriter- Hybrid- Journeys

The Marketing Copywriter will help shape the voice, storytelling, and content strategy for Journeys across key marketing channels. This role will lead the development of compelling, brand-right copy for seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, site and blog content, and in-store experiences.

What You Will Do

Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels. Stay current on evolving search behaviors and apply insights to help ensure Journeys content remains relevant, useful, and discoverable.

Why It Might Be a Fit

The ideal candidate understands SEO/GEO, evolving search behaviors, and the growing role of AI-powered discovery, and knows how to create content that is relevant, engaging, and discoverable across search engines, e-commerce platforms, AI tools, and digital channels.

Requirements

• 3+ years of professional copywriting, content, editorial, marketing, or related experience
• Exceptional writing, editing, and storytelling skills
• Strong working knowledge of SEO/GEO principles and content optimization
• Strong understanding of digital content ecosystems
• Strategic thinker who can connect creative ideas to consumer behavior, brand objectives, and business results
• Deep interest in and knowledge of youth culture, fashion, footwear, music, entertainment, creators, and emerging digital trends
• Ability to confidently present creative concepts, articulate strategic thinking, and collaborate with stakeholders at varying levels of the organization
• Strong project management and organizational skills
• High level of attention to detail and commitment to maintaining brand consistency and quality
• A strong point of view on brand voice, culture, and storytelling
• The ability to balance creativity with performance, using data, search behavior, and audience insights to make content stronger
• Curiosity about how AI and LLMs are changing search, content creation, and consumer discovery
• A collaborative leadership style and the ability to elevate the work of those around you
• A passion for creating work that feels culturally relevant, distinctly Journeys, and meaningful to our customer
• A strategic creative mindset that goes beyond writing individual pieces of copy to consider the larger content ecosystem

Benefits

• Day-one medical, dental, and vision coverage
• Day-one 401(k) eligibility with company match and rollover options for existing retirement accounts
• 40% employee discount across all Geneso-owned brands and retail concepts
• Paid time off
• Nine paid holidays plus one floating holiday
• Life and disability insurance
• Flexible spending and health savings account options
• Employee Assistance Program (EAP)