Role OverviewThe Marketing Copywriter will help shape the voice, storytelling, and content strategy for Journeys across key marketing channels. This role will lead the development of compelling, brand-right copy for seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, site and blog content, and in-store experiences.
What You Will Do
Create marketing copy and content across seasonal campaigns, email, social media, digital advertising, video, e-commerce, SEO/GEO, blog, and in-store channels. Stay current on evolving search behaviors and apply insights to ensure Journeys content remains relevant, useful, and discoverable.
Why It Might Be a Fit
The ideal candidate understands SEO/GEO, evolving search behaviors, and the growing role of AI-powered discovery, and knows how to create content that is relevant, engaging, and discoverable across search engines, e-commerce platforms, AI tools, and digital channels.
Requirements
- 3+ years of professional copywriting, content, editorial, marketing, or related experience
- Exceptional writing, editing, and storytelling skills
- Strong working knowledge of SEO/GEO principles and content optimization
- Strong understanding of digital content ecosystems
- Strategic thinker who can connect creative ideas to consumer behavior, brand objectives, and business results
Benefits
- Day-one medical, dental, and vision coverage
- Day-one 401(k) eligibility with company match and rollover options
- 40% employee discount across all Geneso-owned brands and retail concepts
- Paid time off
- Nine paid holidays plus one floating holiday
- Life and disability insurance
- Flexible spending and health savings account options
- Employee Assistance Program (EAP)
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