Marketing Director - Anal Cancer

CareDx is seeking a strategic, hands-on Marketing Director to lead marketing for NavDx within the Specialty Oncology franchise. This leader will own the integrated brand strategy and execution needed to build awareness, strengthen clinical belief, accelerate adoption, and support consistent utilization of NavDx across the management and monitoring of HPV-driven cancers.

What You Will Do

Responsibilities include brand strategy and annual planning, market development and adoption, commercial focus and indication expansion, customer and market insights, positioning, messaging, and promotional execution, clinical evidence translation, field enablement and sales partnership, omnichannel and digital marketing, performance measurement and resource allocation, and cross-functional leadership and agency management.

Why It Might Be a Fit

The ideal candidate excels at turning strategy into action, driving alignment across stakeholder groups, and executing initiatives that support both revenue growth and improved patient outcomes.

Requirements

• At least 8-10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries
• Strong background in developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products
• Experience leading multichannel campaigns, including digital and social media, and navigating the MLR review process in a highly regulated environment
• Familiarity with market research methodologies and ability to lead complex research projects
• Experience in Oncology disease state and a HCP-facing healthcare environment is strongly preferred
• Familiarity with HIPAA compliance, data privacy regulations, and the MLR review process is essential
• Leadership & Cross-Functional Influence – The Specialty Oncology Marketing Director must be a strong peer leader, self-starter, and collaborator that works effectively across Product, Sales, Clinical, Medical Affairs, and Regulatory to ensure promotional content is clinically accurate, compliant, and strategically aligned

Benefits

• Dental insurance
• Vision insurance
• Health insurance
• Retirement plan
• Paid time off
• Stock options
• Bonus/commission
• Paid holidays