Role OverviewThe Marketing Director will lead marketing for NavDx within the Specialty Oncology franchise, developing and executing strategies to drive adoption, expand ordering-provider reach, and increase utilization of NavDx across the management and monitoring of HPV-driven cancers.
What You Will Do
Responsibilities include brand strategy and annual planning, market development and adoption, commercial focus and indication expansion, customer and market insights, positioning, messaging, and promotional execution, clinical evidence translation, field enablement and sales partnership, omnichannel and digital marketing, performance measurement and resource allocation, and cross-functional leadership and agency management.
Why It Might Be a Fit
The ideal candidate will have at least 8-10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries, with a proven track record of leadership and strategic impact, and a strong background in developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products.
Requirements
- At least 8-10 years of relevant marketing experience in diagnostics, biotech, pharma, or medical device industries
- Strong background in developing strategic, data-driven marketing plans for complex diagnostic or therapeutic products
- Proven track record of leadership and strategic impact
- Experience in Oncology disease state and a HCP-facing healthcare environment is strongly preferred
- Familiarity with HIPAA compliance, data privacy regulations, and the MLR review process is essential
- Ability to translate complex clinical or scientific data into clear, impactful marketing strategies that drive adoption, adherence, and behavior change across both HCP and patient audiences
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Stock options
- Bonus/commission
- Paid holidays
]]>