Marketing Director, Brand Management

Requirements

• Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics and consumer trends
• Own financial responsibility for the brand portfolio, including annual planning, forecasting and delivery of revenue, profit and share targets
• Lead brand positioning, architecture and marketing activation to build equity and engagement
• Manage relationships with influencers and other external marketing partners
• Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
• Build, mentor and lead a high-performing team of professionals
• Oversee go-to-market strategies tailored for convenience store retail, digital platforms and emerging channels
• Partner with sales to optimize distribution and pricing strategies
• Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising and investment allocation
• Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights and business analytics teams to ensure brand growth is sustainable and scalable
• Lead, manage and develop a team of Brand Managers and marketing professionals

Benefits

• Base salary and bonus program
• Medical, dental, vision, life insurance
• Generous 401(k) Plan
• Defined Contribution Plan
• Paid vacation and paid holidays
• Tuition reimbursement