Marketing Lead, Content & Brand Experiences

As the Marketing Lead, Content & Brand Experiences at Brooks, you will lead the development of compelling, cohesive, and scalable content experiences across owned environments. You will partner closely across Global Brand, Product Marketing, Site and Visual Merchandising, and regional teams to translate strategy into content execution across digital and physical experiences.

What You Will Do

Lead the planning and execution of seasonal and evergreen content experiences across Brooks-owned digital and physical channels in support of global brand, product, membership, and business priorities. Translate campaign, product, and brand strategies into cohesive content experiences that drive engagement, conversion, and loyalty across the runner journey.

Why It Might Be a Fit

You will champion consistent brand expression across owned placements, setting content standards and templates to deliver high-quality, brand-right output. You will partner on CMS enhancements, content operations, and AI-enabled content capabilities that support scalable publishing and operational efficiency.

Requirements

• Bachelor’s degree in Business, Marketing, Communications, or related field
• 5+ years of experience in brand marketing, content strategy, digital experience, retail marketing, or related fields
• Ability to translate brand and product strategies into compelling stories, content, and consumer experiences
• Demonstrated ability developing content and brand experiences across multiple channels, from digital to physical
• Ability to leverage consumer insights, performance data, and business objectives to inform content decisions
• Comfortable operating in ambiguity and evolving priorities while balancing strategic thinking with hands-on execution
• Demonstrated ability to prioritize competing demands, manage multiple projects, and drive work forward independently
• Experience working with content management systems, digital publishing tools, or related content platforms preferred
• Excellent verbal and written communication skills, demonstrating effective listening through concise, clear verbal and written communication
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company
• Keen attention to detail in planning, organization, and execution of tasks, while still seeing the big picture and understanding how all the pieces fit together and affect one another
• Ability to anticipate how a decision made can affect our customers, our partners, our products, or other departments' operations and/or morale; "connecting the dots"
• Demonstration of innovation and initiative – always looking at improving our products and processes while also displaying a willingness to dive into the details and help wherever necessary
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community
• Embraces and lives the Brooks values!

Benefits

• Medical insurance
• Dental insurance
• Vision insurance
• Life and AD&D insurance
• Disability insurance
• HSA and employer contribution
• FSA
• Family & fertility assistance
• 401K Savings Plan and match
• Employee assistance program
• Transportation assistance
• Paid Time Off
• Paid holidays
• Paid sick and parental leave
• Bonus
• Product discounts
• Employee recognition
• Fitness discounts
• Volunteer and donation benefits