Role OverviewThe Marketing Lead, Membership & Consumer Ecosystem will support the development of Brooks' connected runner ecosystem, bringing together membership, loyalty, data, lifecycle, and personalization into a cohesive experience.
What You Will Do
Own and execute global membership campaigns and activation strategies, optimize the membership value proposition, drive personalization methods, shape lifecycle approaches, and identify opportunities to leverage AI and emerging technologies.
Why It Might Be a Fit
The ideal candidate will have 5+ years of experience in membership, loyalty, CRM, lifecycle marketing, digital marketing, or related fields, and be able to translate business objectives and consumer needs into compelling membership experiences.
Requirements
- Bachelor's degree in Business, Marketing, Communications, or related field
- 5+ years of experience in membership, loyalty, CRM, lifecycle marketing, digital marketing, or related fields
- Ability to translate business objectives and consumer needs into compelling membership experiences, engagement programs, and lifecycle journeys
- Demonstrated ability developing connected consumer experiences across digital, CRM, retail, and events
- Ability to analyze and interpret consumer insights, performance data, and business objectives to identify opportunities and inform recommendations
Benefits
- Medical, dental, vision, life and AD&D insurance
- Disability insurance
- HSA and employer contribution
- FSA
- Family & fertility assistance
- 401K Savings Plan and match
- Employee assistance program
- Transportation assistance
- Paid Time Off
- Paid holidays
- Paid sick and parental leave
- Bonus
- Product discounts
- Employee recognition
- Fitness discounts
- Volunteer and donation benefits
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