Marketing Manager - Hotel Vin Rogers, Autograph Collection

Requirements

• Serve on property leadership team
• Develop, manage, and execute marketing plan with S.M.A.R.T. goals for brand(s)
• Manage property marketing budget
• Report on overall marketing efforts routinely
• Manage digital asset database through upkeep of releases, images, videos, brand assets, etc.
• Serve as point of contact for photo shoots
• Serve as on-property brand ambassador ensuring all brand items are accurate and representable of brand guidelines
• Ideate guest experiences alongside operations team
• Attend local educational and networking events to increase knowledge, skills, and brand awareness
• Build and implement social media game plan for brand(s) using industry research, digital benchmarking, target audience identification, and setting clear goals
• Develop and execute plan to grow online presence of each brand’s channel
• Create high-quality content calendars that connect with followers to take action
• Connect with industry professionals and micro-influencers via social media to create a strong and healthy network
• Engage with online followers and guests bringing the brand personality to life through community management – responding to messages, comments, mentions, reviews, etc.
• Monitor, listen, and respond to users in a personable way creating brand loyalty and trust
• Report on social media game plan and goals routinely
• Analyze social media KPIs and adjust game plan as needed
• Stay up to date on trends in social media tools, applications, channels, design and strategy
• Capture quality photography and video content for social media
• Maintain online digital presence through upkeep of imagery, business information, etc.
• Respond to online reviews as needed
• Create and deploy newsletters routinely
• Assist in distributing outlet menus online
• Conduct online audit routinely to ensure online information is up to date
• Develop and execute social media paid campaigns maximizing ROI
• Develop and manage paid advertising campaigns
• Serve as marketing champion for on-site activations including ideation, execution support, and the design and distribution of marketing material physically and digitally
• Manage process of design projects and implementation of on-site marketing touchpoints such as brand collateral and general marketing material
• Cultivate and increase local partnerships through events, sponsorships, giveaways, etc.
• Develop and expand media/influencer outreach and partnership efforts working with local Convention and Visitors Bureau as often as possible
• Lead and coordinate efforts for public relations
• Leverage available brand affiliated marketing support resources

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance