Role OverviewThe Marketing Manager is an experienced individual contributor who manages and optimizes multi-channel marketing strategies and campaigns that support YMCA membership, program participation, fundraising, and community engagement. This position exercises independent judgment in determining audience strategies, campaign approaches, channel selection, timing, prioritization, and optimization.
What You Will Do
The Manager evaluates marketing needs, recommends solutions to internal partners, manages campaigns from planning through evaluation, and uses performance data to recommend improvements and inform future marketing decisions.
Why It Might Be a Fit
We're looking for someone who brings creativity, curiosity, collaboration, and a little marketing magic to the table. The ideal candidate will have experience with email marketing and automation, organic and paid social media, digital advertising, audience segmentation, and campaign optimization.
Requirements
- Bachelor's degree in marketing, communications, digital media or a related field, or an equivalent combination of education, training, and relevant experience
- Minimum of two years of experience managing digital marketing campaigns
- Experience with email marketing and automation, organic and paid social media, digital advertising, audience segmentation, and campaign optimization
- Working knowledge of GA4 and other digital analytics tools
- Excellent writing, editing, proofreading, organization, and project management skills
- Ability to analyze information, exercise professional judgment, and make recommendations within established organizational goals and parameters
Benefits
- Health and Vision Care
- Dental
- Generous Retirement Contribution Options
- Paid Time off
- Paid Sick Leave
- Paid Holidays
- Free Membership
- Program Discounts
- Employee Assistance Program
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