Role OverviewThe Marketing Manager leads marketing efforts across StrideCare's specialty service lines, driving growth in patient volume for all locations. This role owns StrideCare's outside marketing agency and vendor relationships, ensuring performance against goals and budget across paid media, SEO, website, and brand strategy.
What You Will Do
Own the day-to-day and strategic relationship with StrideCare's outside marketing agencies and vendors, approving deliverables, holding vendors accountable to contracted commitments and KPI targets, and leading scope or performance escalations. Manage and develop the Marketing Specialist, assigning priorities across organic social, local marketing, collateral, and reputation management.
Why It Might Be a Fit
The ideal candidate will have proven experience managing outside agencies or vendors, strong analytical skills, and excellent communication skills. They will also have a working knowledge of paid media, SEO, and social fundamentals, and familiarity with design/collateral production and brand standards.
Requirements
- Proven experience managing outside agencies or vendors and holding them accountable to KPIs and contracted deliverables
- Experience managing or mentoring a direct report, or clear readiness to do so
- Strong analytical skills; comfortable building and presenting KPI and leadership-level reporting
- Excellent communicator across physicians, clinic staff, leadership, and external agency partners
- Working knowledge of paid media, SEO, and social fundamentals sufficient to evaluate and direct agency output
- Familiarity with design/collateral production and brand standards
- Basic understanding of, or willingness to quickly learn, healthcare marketing compliance: HIPAA, anti-kickback, and referral-based guidelines
Benefits
- Equal Opportunity Employer
- Diversity and inclusion in our workforce
- Healthcare, multi-location brand, or agency-oversight experience preferred
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