Marketing Manager

Sika U
Any Location, MI
Category Marketing
Job Description
Role Overview

The Marketing Manager is responsible for leading marketing planning, coordination, and activation across the Automotive & Industry business in the United States. This role drives alignment between Global Marketing, Product Management, Sales, Distribution partners, and Digital Operations to ensure marketing initiatives support strategic business priorities, accelerate growth opportunities, and strengthen market leadership.

What You Will Do

Develop and execute integrated marketing campaigns, manage centralized marketing content, and partner with Global Marketing, Americas Corporate Marketing, Digital teams, and agencies to scale digital marketing, demand generation, lead nurturing, customer engagement, and marketing automation programs.

Why It Might Be a Fit

The successful candidate will have a proven track record of developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies, and will be able to influence without direct authority and translate business objectives into measurable marketing outcomes.

Requirements

  • 7+ years of progressive B2B marketing experience, preferably in automotive, industrial, manufacturing, construction, chemicals, or related technical industries.
  • Experience using project management tools, such as Trello, Jira, Asana, Workfront, or other similar platforms
  • Proven track record developing and executing integrated marketing, demand generation, customer activation, product launch, and growth strategies.
  • Strong cross-functional leadership experience partnering with Sales, Product Management, Channel Management, and business leaders in global/matrixed environments.
  • Experience managing marketing budgets, agencies, resources, and multiple priorities.
  • Strong digital marketing, CRM, marketing automation, analytics, and campaign optimization skills; experience with Salesforce, HubSpot, Adobe Marketo Engage, Pardot, or similar platforms preferred.
  • Data-driven, strategic, customer-focused thinker with strong communication, project management, analytical, and problem-solving skills.
  • Ability to influence without direct authority and translate business objectives into measurable marketing outcomes.
  • Experience with product commercialization, distribution channels, specification-driven selling, or technical B2B markets preferred.

Benefits

  • 401K with generous company match
  • Bonuses
  • Medical, Dental, and Vision Benefits
  • Paid Parental Leave
  • Life Insurance
  • Disability Insurance
  • Paid Time Off, Paid Holidays
  • Floating Holidays + Paid Volunteer Time
  • Wellness/Fitness Reimbursements
  • Education Assistance
  • Professional Development Opportunities
  • Employee Referral Program
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