Marketing Manager

HBKS Logo
Erie, PA
Job Description
We're seeking a results-oriented Senior Marketing Manager to serve as the dedicated marketing partner for HBKS Wealth Management. This role combines strategic thinking with hands-on execution, working embedded within the HBKS team while leveraging corporate marketing resources to drive lead generation, client engagement, and revenue growth.

Requirements

  • 7-10 years of marketing experience with demonstrated results in lead generation and growth
  • Wealth management or financial advisory marketing experience required - must demonstrate deep understanding of high-net-worth (HNW) client acquisition, advisor marketing, and wealth management business models
  • Proven track record of successful digital marketing campaigns and measurable ROI in financial services
  • Experience with marketing automation platforms required (HubSpot strongly preferred)
  • Strong project management skills with ability to manage multiple priorities simultaneously
  • Digital marketing expertise: SEO/SEM, paid advertising (Google Ads, LinkedIn), social media marketing, email marketing, with proven lead generation results
  • Marketing automation: HubSpot or equivalent platform required (Marketo, Pardot, etc.) - HubSpot experience strongly preferred
  • Analytics and reporting: Google Analytics, marketing attribution, data analysis, and performance optimization with demonstrated ability to improve conversion rates
  • Content creation: Strong writing and storytelling skills for wealth management audiences
  • Microsoft Office Suite proficiency (PowerPoint, Excel for reporting)

Benefits

  • Competitive Compensation
  • Lucrative New Business & Employee Referral Bonuses
  • Anniversary Bonus
  • Open Paid-time-off policy
  • 401(k) plan with company match and profit sharing
  • Medical, dental, and vision insurance
  • Company Paid Life Insurance
  • Affordable Short- & Long-Term Disability Insurance
  • Affordable Accidental and Critical Illness Insurance
  • 5 Paid holidays
  • Tuition Reimbursement
  • Annual Performance Reviews
]]>