Role OverviewWe are seeking a talented Marketing Manager to join the US Sports Marketing team, focused on driving the rapid growth and expansion of local sports channels on Prime Video. This is a critical moment in the sports rights industry and Prime Video is positioned to offer the best experience for customers seeking access to their favorite regional teams.
What You Will Do
You will lead owned and operated (O&O) marketing execution across Amazon surfaces to drive awareness, subscriptions, and viewership for our growing portfolio of local sports channels. You will manage end-to-end campaign execution from conception through launch, ensuring flawless delivery across a rapidly expanding slate of channel partners.
Why It Might Be a Fit
This role requires a strategic and analytical mindset with a strong foundation in performance marketing, growth marketing, and experimentation. You will own the development and optimization of audience targeting, campaign measurement, and A/B testing to maximize subscription growth, reduce churn, and drive live event tune-in.
Requirements
- 5+ years of professional non-internship marketing experience
- Experience using data and metrics to determine and drive improvements
- Experience with employing marketing strategies to acquire new customers, nurture leads, drive adoption and accelerate growth
- Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
- Experience creating and delivering written and oral communications for technical and non-technical audiences
- Experience with performance marketing, growth marketing, lifecycle marketing, or digital advertising
Benefits
- health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage)
- 401(k) matching
- paid time off
- parental leave
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