Marketing Specialist - College of Business and Economics

UW Provision
Any Location, WI
Category Operations
Job Description
Role Overview

The College of Business and Economics at the University of Wisconsin-Whitewater seeks a Marketing Specialist to join its Marketing and Communications team. This role blends strategic thinking with hands-on execution across digital, print, social, event, and paid media platforms.

What You Will Do

Develops, implements, and disseminates marketing materials through various communication mediums utilizing appropriate technologies. Manages multi-channel campaigns from concept through deployment, maintaining brand consistency across all touchpoints.

Why It Might Be a Fit

This role is a great fit for candidates with a strong background in marketing, experience with digital marketing tools, and a willingness to work in a collaborative team environment.

Requirements

  • Bachelor’s degree in marketing, communications, business, or a closely related field
  • Minimum two (2) years of progressively responsible marketing experience with demonstrated results across multiple channels
  • Proficiency in digital marketing tools, social media platforms, and content production
  • Experience using marketing analytics to evaluate performance and guide decision-making
  • Strong written and verbal communication skills with the ability to develop content for varied audiences and purposes

Benefits

  • Excellent benefit package
  • Paid holidays
  • Vacation time
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