Marketing Specialist

Requirements

• Create and drive marketing campaigns to promote full line integration and service sales growth with active and inactive customer base segments.
• Direct the creation, development, scheduling, translation, distribution, and tracking of marketing collateral, including sales sheets, spec sheets, line cards, brochures, catalogs, photos, videos, presentations, and more, to support sales team efforts for customers and channel partners.
• Support the implementation of digital marketing strategies, including SEO, PPC, and email marketing.
• Create content for a website, blogs, landing pages, microsites, inbound links, SEO, PPC, remarketing, social media, and email marketing to drive demand generation.
• Manage project installation photography & videography shoots for the ProMach Integrated Solutions brand, including capturing and editing content post-shoot.
• Manage agency/vendor relationships for branding, advertising, search marketing, and public relations
• Support public relations efforts to identify and deliver press releases, articles, white papers, case studies, and interviews.
• Participate in the marketing budget development and ensure proper implementation of activities and spending.
• Support in the planning ProMach Integrated Solutions-specific meetings, events, and trade shows (including logistics, pre-, at-, and post-show marketing communications and reporting).
• Maintain consistent brand standards across individual product brands in all mediums, including but not limited to print, digital, documentation, machinery, and apparel.
• Collaborate with internal teams across multiple brands to ensure marketing efforts align with overall business objectives.

Benefits

• Comprehensive medical/dental and well-being programs
• Life insurance
• Generous paid time off program
• Retirement savings plan with a company match