Role OverviewThe Specialist, Integrated Marketing is responsible for helping to develop omnichannel marketing plans that help to achieve business goals and opportunities. Plans will include a full funnel mix of digital and traditional channels, both paid and owned.
What You Will Do
Demonstrates a good understanding of the business, competitive, and consumer dynamics to inform strategic planning. Sets Marketing goals using a mix of techniques based on past performance, business goals, market sizing, consumer insights, and traffic forecasting.
Why It Might Be a Fit
Strong analytical skills – understand key Marketing performance metrics (ie. incrementality, ROAS, CPC, CTR). Strong communication skills to influence and collaborate with partners without direct reporting relationships.
Requirements
- Bachelor's degree in Business, Marketing, Communications or other related field
- 3-5 years of experience
- Experience managing B2C omni-channel Marketing campaigns
- Strong analytical skills
- Strong communication skills
- Ability to flourish in a fast-paced environment
- Strong project management skills
Benefits
- Weekly Pay
- Free BJ’s Memberships
- Generous Paid Time Off
- Flexible and Affordable Health Benefits
- 401(k) Retirement Savings Plan
- Employee Stock Purchase Plan
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