Marketing Specialist

Lake Trust Credit Union
East Lansing, MI
Category Marketing
Job Description
Role Overview

The Marketing Specialist is responsible for developing and executing data-driven marketing strategies that support long-term growth, sales, and brand awareness. Working under general supervision, this role analyzes market trends, member behavior, and campaign performance to shape strategic plans aligned with business goals.

What You Will Do

Responsibilities include content development, ensuring legal and regulatory compliance, supporting product launches, engaging in community events, and maintaining adherence to credit union policies and internal controls.

Why It Might Be a Fit

This role requires the ability to work varied evening and weekend hours, and the ability to lead a proofreading team, work directly with other departments, and present ideas for new promotions, campaigns, and tactics.

Requirements

  • Bachelor's Degree in marketing, communications, public relations, business, or related major
  • Comprehensive understanding of marketing funnel and concepts
  • Graphic design skills
  • Knowledge of and experience applying marketing methodology
  • Knowledge of the Credit Union's products and services
  • Ability to analyze results and create reports related to marketing promotions
  • Proficiency in Microsoft Office, InDesign, and Trello
  • Basic understanding of Illustrator and Photoshop
  • Excellent interpersonal and communication skills
  • Ability to solve problems and handle complex details
  • Detail-oriented
  • Multitask orientation to handle numerous projects simultaneously
  • Ability to meet competing deadlines
  • Effective project management skills

Benefits

  • 100% Company-Paid Health, Dental, Vision, Life, and Long-Term Disability Premiums
  • Up to 26 days of PTO within your first year
  • 11 Paid Holidays
  • 401(k) with a company match
  • Tuition Reimbursement
  • Up to 12 Weeks of Paid Parental Leave
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