Marketing Strategist - Service Line

Texas Children's
Houston, TX
Category Operations
Job Description
Role Overview

The Marketing Strategist - Service Line is responsible for leading all marketing efforts related to their assigned service line, developing and implementing strategic annual marketing plans, and increasing awareness and driving patient volume among consumer and physician audiences.

What You Will Do

Serve as the strategic marketing lead, create omni-channel marketing plans, plan and facilitate meetings, provide strategic direction, integrate marketing planning with service line business objectives, and work closely with the creative services team.

Why It Might Be a Fit

This role requires a strategic thinker who can drive business results, provide fresh thinking, and integrate effective marketing planning with service line business objectives.

Requirements

  • Serve as the strategic marketing lead for any assigned service lines
  • Create an omni-channel marketing plan that solves business needs and drives revenue
  • Plan, facilitate, attend, and participate in meetings and other events as needed
  • Provide strategic direction and fresh thinking to help drive business results
  • Integrate effective marketing planning with each service lines unique business objectives
  • Work closely with the creative services team to ensure that all digital channels are always up to date for the assigned service lines
  • Creates, implements, and measures annual marketing plans for key priorities
  • Determines and manages marketing needs and functions as project lead on all designated marketing initiatives
  • Coordinates the creation, implementation, production, and measurement of marketing campaigns to support goals and objectives
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