Role OverviewThe Specialist, Marketing Strategy is a key member of the Marketing and Communications department, supporting the development and execution of marketing initiatives across Stony Brook Medicine. Reporting to the Director of Campaign Strategy, this role works closely with those who lead or support clinical practices, as well as internal and external stakeholders, to understand business goals and develop coordinated marketing plans across paid, owned and earned channels that support growth, physician and consumer engagement and retention.
What You Will Do
The ideal candidate will work closely with those who lead or support clinical practices to understand their business goals and objectives and support the development and execution of marketing plans that address them. They will identify target audiences, market opportunities, messaging and the appropriate mix of paid, owned and earned channels; translate strategies into actionable plans, timelines and deliverables.
Why It Might Be a Fit
The ideal candidate will have a strong understanding of strategic marketing, digital advertising, content marketing, SEO and traditional marketing channels. They will be able to manage multiple priorities, work independently and collaborate across teams.
Requirements
- Bachelor’s degree in marketing, communications, advertising, business or related field.
- 5+ years of marketing, advertising, communications or related experience
- Strong understanding of strategic marketing, digital advertising, content marketing, SEO and traditional marketing channels.
- Ability to manage multiple priorities, work independently and collaborate across teams
- Experience with project management platforms such as Monday.com or Asana.
- Must have strong writing, editing and oral communication skills
- Proficient in Microsoft Word, Excel, PowerPoint
Benefits
- Comprehensive benefits including generous leave, health insurance, and participation in the state pension system
- Location Pay: for UUP, CSEA, and PEF full-time positions
- Shift Differentials: Additional pay for evening, night, or other supplemental shifts
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