Role OverviewThis dual-function role is responsible for owning the marketing systems and digital infrastructure that enable scalable growth while also leading product management, development, and commercialization strategy for Viracor’s cell therapy diagnostic portfolio.
What You Will Do
Update, manage, and maintain website content, manage and optimize lead flow within Microsoft Dynamics 365, create and embed D365 forms and digital conversion points, and monitor and analyze website performance.
Why It Might Be a Fit
The role requires a strong understanding of digital customer journey, lead generation strategies, and conversion optimization principles, as well as experience with CMS platforms, Microsoft Dynamics 365, and Google Analytics.
Requirements
- Bachelor’s degree or equivalent experience in Marketing, Communications, Digital Media, or related field
- 3–5+ years of experience managing website content or marketing technology platforms
- Experience with CMS platforms such as Umbraco, Sitecore, Drupal, WordPress, or similar
- Experience with Microsoft Dynamics 365 or similar CRM systems
- Understanding of digital customer journey, lead generation strategies, and conversion optimization principles
- Strong understanding of SEO principles and best practices
- Experience with Google Analytics or similar tools
- Working knowledge of basic HTML/CSS
- Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop)
- Excellent communication and organizational skills
- Strong analytical and problem-solving abilities
- Ability to manage multiple priorities and meet deadlines
- Ability to work independently and collaboratively
Benefits
- Comprehensive medical coverage
- Dental and vision options
- Life and disability insurance
- 401(k) with company match
- Paid vacation and holidays
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