Marketing Technology Manager

ESL Federal Credit Union
City of Rochester, NY
Category Marketing
Job Description
Role Overview

Reporting to the Manager, Marketing Operations, the Marketing Technology Manager oversees the design, optimization, integration, and management of our digital marketing technology ecosystem. This individual will act as a trusted advisor and consultant to multiple teams throughout the organization to help them leverage technology in order to streamline operations and focus on growth.

What You Will Do

Own and evolve the Marketing Automation ecosystem, manage vendor relationships, contracts, and platform performance, track AI developments, establish and enforce governance policies for marketing data, and translate marketing strategies into workflows.

Why It Might Be a Fit

This role requires a strong understanding of analytics, data reporting, and performance tracking across Martech solutions, experience applying AI tools to Marketing operations, and experience managing personalization technologies.

Requirements

  • Bachelor's degree in marketing, marketing operations, business administration, digital marketing, or communications
  • A minimum of 5 years of experience in marketing platforms, including automation tools and CRM systems
  • Experience applying AI tools to Marketing operations or Martech work
  • Experience managing personalization technologies
  • Strong understanding of analytics, data reporting, and performance tracking across Martech solutions

Benefits

  • Comprehensive benefits package
  • Wellness program
  • Family assistance plan
  • 401k with match
  • Paid volunteer time
  • Learning & Development training
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