Role OverviewPartner with clients and agencies in the CPG space to provide sound measurement strategy and drive business performance on the platform. Work with cross-functional teams to ensure best-in-class support.
What You Will Do
Develop advanced analytics projects, analyze data, and leverage measurement solutions to measure the impact of TikTok media on advertisers' business.
Why It Might Be a Fit
Seeking a highly-driven, empathetic person with 5+ years of experience in digital advertising or large marketing-related organizations. Must have CPG and Media Mix Modeling experience, and ability to communicate with business and technical stakeholders.
Requirements
- 5+ years of experience with digital advertising or large marketing-related organizations
- Relevant bachelor's degree in a quantitative field
- CPG (beauty & care, food & beverage, dining & alcohol) and Media Mix Modeling experience
- Familiarity with experiment, incrementality, attribution, market lift measurement as well as auction environment
- Practical experience operating within data for an at-scale business
- Ability to communicate with both business and technical stakeholders with excellent investigative skills, including quantitative fluency
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