Role OverviewThe Media Buyer will execute, optimize, and report paid media campaigns across digital platforms to support communications, outreach, and engagement initiatives across a diverse portfolio of federal programs. The ideal candidate combines strong media buying expertise with analytical rigor and strategic thinking.
What You Will Do
Launch, manage, and optimize paid media campaigns across all digital channels, including programmatic, social, and search media. Collaborate with media strategy and planning, creative, stakeholder engagement, and analytics teams to ensure paid media efforts align with broader communications objectives and campaign strategies.
Why It Might Be a Fit
The ideal candidate will have experience executing, optimizing, and reporting paid media campaigns across digital and social platforms, with a strong understanding of audience targeting, media planning, campaign optimization, and performance measurement methodologies.
Requirements
- Experience executing, optimizing, and reporting paid media campaigns across digital and social platforms
- Strong understanding of audience targeting, media planning, campaign optimization, and performance measurement methodologies
- Experience managing campaigns across platforms such as DV360, Meta Ads Manager, LinkedIn, programmatic DSPs, or similar advertising ecosystems
- Curiosity in technology landscape and how AI is changing communications and media planning & buying
- Strong analytical skills with the ability to interpret campaign performance data and translate findings into actionable recommendations
- Experience developing media reports, dashboards, performance summaries, and strategic insights for stakeholders
- Knowledge of attribution models, conversion tracking, audience segmentation, retargeting strategies, and digital marketing best practices
- Experience collaborating with communications, creative, analytics, stakeholder engagement, and strategy teams
- Excellent communication and stakeholder-management skills
- Strong organizational abilities with the capacity to manage multiple campaigns, budgets, and deadlines simultaneously
- Attention to detail and commitment to accuracy, optimization, and continuous improvement
Benefits
- Competitive salary
- Flexible hybrid working environment
- Family & parental support
- Healthcare & wellbeing
- Culture & development
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