Role OverviewThe mission is to build a repeatable Meta lead-generation engine that produces qualified B2B sales opportunities. You'll own Meta campaign strategy and execution, working directly with creative, marketing, and sales teams to understand which ads produce qualified discovery calls and ultimately closed customers.
What You Will Do
You'll develop hooks, angles, offers, and creative testing hypotheses, partner with the creative team to launch new creative executions, design and manage prospecting and retargeting campaigns, test Meta Instant Forms against landing-page conversion flows, and analyze lead quality by creative angle, job category, company type, and stated hiring budget.
Why It Might Be a Fit
You'll be the Meta performance brain working hand-in-hand with our creative and sales teams to build a lead-generation engine that produces qualified B2B sales opportunities.
Requirements
- 3+ years of hands-on Meta Ads experience
- Demonstrated experience running Meta B2B lead-generation campaigns
- Experience optimizing for lead quality, booked calls, and sales outcomes
- Proven creative strategy and structured testing experience
- Experience building prospecting and retargeting architectures
- Hands-on experience with Instant Forms and landing-page funnels
- Strong grasp of tracking and attribution
- Comfortable working with sales and creative teams
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