North America Strategic Marketing Manager

Tastepoint
Madison, DE
Category Marketing
Job Description
Role Overview

The Manager, Strategic Marketing plays a critical role in shaping and activating North America Health Sciences growth priorities through strategic storytelling, category development, customer engagement, commercialization planning, and go-to-market execution support.

What You Will Do

Identify meaningful market signals, develop customer-ready stories, support innovation initiatives, and help bring North America growth priorities to life through strategic storytelling and commercial activation.

Why It Might Be a Fit

Success requires moving beyond reporting data to explain what is happening, why it matters and what we should do next.

Requirements

  • Bachelor's degree in Marketing, Business, Consumer Insights, Communications, or a related field, or equivalent relevant experience.
  • Approximately 4 to 7 years of experience in consumer insights, market research, business intelligence, marketing, category management, or a related function.
  • Experience working with consumer, customer, market, competitive, or syndicated intelligence and synthesizing qualitative and quantitative inputs.
  • Strong PowerPoint and presentation development skills, with a clear interest in building persuasive, audience-relevant stories.
  • Excellent written and verbal communication skills, with the ability to simplify complexity without losing strategic meaning.
  • Self-directed problem solving, strong initiative, and comfort operating in an environment where the path may not be fully defined.
  • Ability to balance strategic thinking with hands-on execution, including research, synthesis, writing, presentation building, planning, and follow-through.
  • Ability to build productive cross-functional relationships and present recommendations with growing confidence to internal and customer stakeholders.
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