Role OverviewOwn end-to-end new customer acquisition for TrendLife's largest consumer market — the United States. Manage a significant share of the global media budget and scale as measurement confidence improves.
What You Will Do
Manage the agency relationship for North America across paid search, paid social, display, and programmatic. Drive the shift from brand defense and retargeting toward true prospecting campaigns. Use AI tools to monitor campaign performance in real time and automate repetitive work.
Why It Might Be a Fit
You will help protect what matters and play a vital role in shaping a safer, more trustworthy AI-powered future. You'll work with a team where AI fluency isn't a nice-to-have — it's how you operate.
Requirements
- 6–8+ years in digital acquisition, performance marketing, or growth on a large US consumer subscription business
- Deep hands-on experience with Google Ads, Meta Ads, YouTube, and programmatic
- Genuine AI fluency: you already use AI tools daily for data analysis, reporting, creative work, or workflow automation
- Strong analytical instincts: incrementality, marginal ROAS, contribution margin, and customer lifetime value
- Experience building or significantly improving attribution and measurement infrastructure
- Working knowledge of SEO, GEO, and content strategy
- Track record of cross-functional coordination across marketing, product, PR, and agency partners
Benefits
- equal employment opportunity
- diversity and multicultural workforce
- embrace change, empower people, and encourage innovation
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