Optimal

Austin, TX

Category Data Analyst

Job Description

Optimal is looking for a Marketing Data Analyst with experience in performance digital marketing analytics. The role involves working with account teams to create custom reports, automating reports using Power BI, SQL, and formulas & pivot tables in Google Sheets, and interpreting data to draw insights and improve client performance objectives.

Requirements

4-year Bachelor’s degree in mathematics, statistics, MIS, analytics, data science, business intelligence, or a related field
2+ years of experience in performance marketing-related analytics
2+ years of experience utilizing tools such as Power BI, Tableau, or similar platforms
2+ years of SQL experience
Experience with PPC, SEM or SEO marketing analytics
Advanced knowledge of Excel formulas, Pivot Tables, and Macros
Experience with Microsoft Azure Platform
Experience with scripting languages
Proficiency in Google Analytics
Excellent mathematical, problem solving, analytical, and communication skills
Experience with HTML/Javascript/CSS

Benefits

Open leave (paid time off)
Paid Leave for new parents
Health insurance (including dental and vision)
Flex Spending Plan
Employee Assistance Program
401K with company matching
Student Loan Repayment Program
Professional development opportunities
Rewards and recognition programs

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