Role OverviewThe Organic Search Specialist will execute organic search strategy and optimization, spanning search engine optimization (SEO), answer engine optimization (AEO) and generative engine optimization (GEO). The role includes conducting keyword and search behavior research to inform website optimizations.
What You Will Do
Conduct keyword, topic, and competitor research to identify new website content opportunities. Analyze audience needs, search intent, and B2B vs B2C consumer journeys to inform search recommendations and priorities.
Why It Might Be a Fit
The ideal candidate will have 2-3 years of hands-on experience in organic search with tools such as SEMrush and Google Search Console, Google Analytics 4, or similar platforms. Strong knowledge of on-page, technical, and off-page SEO practices and current search ranking factors.
Requirements
- Bachelor’s degree in Marketing or related field, or equivalent combination of education and experience
- 2-3 years of hands-on experience in organic search with tools such as SEMrush and Google Search Console, Google Analytics 4, or similar platforms
- Strong knowledge of on-page, technical, and off-page SEO practices and current search ranking factors
- Ability to write and validate schema markup
- Experience executing backlink strategies
- Proficiency in Microsoft Office suite
- Strong verbal, written, and presentation communication skills
Benefits
- Competitive healthcare (health, dental, vision, coverage)
- Voluntary benefits including home and car insurance, pet insurance, flexible spending account
- 401K plan with immediate vesting
- Accrued paid time off and company paid holidays
- Tuition reimbursement after 6 months of service
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