Paid Search & Social Strategist

Join the Strategy Collective, a cross-disciplinary team of strategists specializing in brand, communications, media investments, and analytics. The Investment Strategy discipline is responsible for securing and activating high-reach, platform-driven media environments delivering broad category attention and ensuring that investments support long-term brand growth and short-term business needs.

What You Will Do

Support investment strategy platforms to ensure that plans deliver efficient coverage of category buyers while meeting individual client marketing goals to achieve true brand growth. Prepare campaign frameworks, maintain communication on campaign development, steward daily campaign maintenance and optimizations, and assist with preparation of in-platform and technology partner reporting.

Why It Might Be a Fit

Develop an understanding of how large-scale media investments are planned and executed and how platforms-based media capabilities can facilitate campaign delivery. Develop a framework for evidence-based marketing fundamental principles taught by Ehrenberg-Bass Institute, The IPA, The APG, LinkedIn B2B Institute, and others in the field of marketing science.

Requirements

• Education, experience, or passion to develop a foundation of marketing or advertising media or agency structures.
• Ability to self-manage time and handle multiple projects at once, while meeting deadlines and quality of work.
• An eagerness to continue learning both tactical processes and underlying marketing principles to grow into an effective investment strategist.
• Strong attention to detail, organization, and stewardship of projects as assigned by multiple teams.
• Developing platforms-based activation skills and an understanding of the platforms media ecosystem, and soft skills to represent TRG in the vendor community.
• A curiosity to learn marketing effectiveness frameworks including How Brands Grow (Sharp), Building Distinctive Brand Assets (Romaniuk), The Long and the Short of It (Binet & Field), and The Case for Creativity (Hurman).