Role OverviewThe Paid Search Specialist is responsible for developing, executing, and optimizing paid search programs across Google Ads, Microsoft Advertising, YouTube, and emerging search platforms.
What You Will Do
This role combines strategic planning, AI-driven campaign management, analytics, audience development, testing, and client consultation to drive measurable business outcomes.
Why It Might Be a Fit
The ideal candidate understands that paid search success in 2026 is less about manual bid adjustments and more about leveraging automation, shaping audience signals, validating measurement frameworks, and translating performance data into business recommendations.
Requirements
- Google Ads and Microsoft Ads certifications
- Minimum 3-5 years experience in Paid Search
- Experience in programmatic, paid social, digital video, audio and OTT/CTV a plus
- Strong expertise in: Google Ads (including Performance Max, AI Max), Microsoft Advertising, GA4, Google Tag Manager, Looker Studio, Offline conversion tracking, CRM integrations, Lead quality management
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