Paid Search Specialist

Meow Wolf
Boulder, NM
Job Description
Meow Wolf is seeking a Paid Search Specialist to manage and optimize our paid search campaigns as we scale our marketing efforts and drive awareness for our immersive experiences. The role involves strategy, execution, and optimization of all paid search campaigns, working closely with the digital team and collaborating cross-functionally to inform ad copy, landing page experience, and measurement strategy.

Requirements

  • 3–5 years of experience managing paid search campaigns on Google Ads and Bing
  • Deep understanding of SEM campaign structure, match types, bidding strategies, and Quality Score
  • Proven track record of optimizing for performance KPIs (e.g., CTR, CPA, ROAS)
  • Experience with campaign planning, keyword research, and competitor analysis
  • Proficiency in Google Ads Editor, Google Analytics 4, and CM360 or similar tools
  • Strong analytical skills with fluency in Excel/Google Sheets (pivot tables, formulas, etc.)

Benefits

  • Medical Insurance options: PPO & HDHP
  • Dental and Vision Insurance
  • HSA, HRA, and FSA options
  • 401k Retirement Plan
  • Company paid Life Insurance Policy and Disability Coverage(s)
  • Voluntary Critical Illness and Life Insurance Policies
  • Company Paid Employee Assistance Program
  • Paid Parental Leave for 12 weeks
  • Discount off Meow Wolf Gift Shop Merch and Cafes
  • Admission to Meow Wolf attractions for employees and guests
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