Role OverviewThe Director of Sales Strategy is a hands-on, strategic leader responsible for translating brand strategies into compelling customer strategies and executable go-to-market plans.
What You Will Do
Translate brand strategies into actionable customer strategies, develop customer-specific selling stories, and lead go-to-market strategies for brand initiatives.
Why It Might Be a Fit
The role requires a strong understanding of Food, Mass, Club, Specialty, and/or Gift channels, experience working with Field Sales and/or major retail customers, and exceptional presentation and communication skills.
Requirements
- Bachelor’s degree in Business, Marketing, Sales, or related field
- 8+ years of experience in sales strategy, customer marketing, or brand marketing
- Required experience in fast-moving consumer packaged goods (FMCG)
- Proven ability to translate brand/marketing strategies into customer-facing commercial plans
- Experience working with Field Sales and/or major retail customers
- Strong understanding of Food, Mass, Club, Specialty, and/or Gift channels
- Experience developing customer presentations, selling stories, go-to-market plans, and commercial programs
- Experience supporting innovation development and commercialization, ideally within Club
- Experience with secondary placement, displays, merchandising, or incremental sales initiatives
- Exceptional presentation, storytelling, and communication skills
- Strong project management skills with the ability to manage multiple cross-functional initiatives
- Advanced PowerPoint and Excel skills
- Ability to thrive in a fast-paced, entrepreneurial environment while balancing strategic thinking with hands-on execution
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