Role OverviewYou will study customers, offers, competitors, performance data, and winning ads, turning insights into clear briefs for our editors and media buyers to execute quickly. This role is AI forward, but still requires human judgment and taste.
What You Will Do
You will build and maintain the creative testing roadmap for Meta, research customers and competitors, develop new concepts, create clear briefs, review creative performance, and iterate on winning concepts.
Why It Might Be a Fit
You will be accountable for launching high-quality new concepts, achieving viable or winning ad percentages, and carrying a growing share of account spend. You will be expected to move quickly, take ownership, and communicate clearly with editors, media buyers, and leadership.
Requirements
- Created ads that spent $100K+ in a single month
- Understand direct-response psychology
- Know how to turn customer pain points into compelling creative
- Comfortable using performance data to make creative decisions
- AI forward: AI is already part of how you research, ideate, and produce
Benefits
- Base salary $120,000 to $180,000
- Plus a % of ad spend on your winning creatives
- Potential equity for top performers
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