Role OverviewThe Performance and Execution Marketing Director serves as the strategic and operational leader for all marketing performance activities delivered under the contract. This role owns the development, execution, optimization, and reporting of recruitment marketing campaigns across paid media, search marketing, email marketing, SMS outreach, customer relationship management (CRM), and candidate lifecycle communications.
What You Will Do
Lead the development and execution of annual and multi-year recruitment marketing strategies aligned with workforce hiring priorities, employer branding objectives, and recruiting goals. Direct weekly campaign optimization activities, including A/B testing, audience refinement, channel optimization, bidding strategies, landing page performance reviews, and conversion rate improvements.
Why It Might Be a Fit
This position requires a strong analytical, strategic planning, budgeting, and forecasting capabilities. Experience managing integrated marketing campaigns across multiple digital channels with measurable performance outcomes is a must. The ideal candidate will have hands-on experience managing paid search, paid social, display advertising, video advertising, programmatic advertising, and digital media budgets at scale.
Requirements
- Active Top Secret Clearance
- Bachelor's Degree in Marketing, Communications, Business Administration, Advertising, Digital Media, Public Relations, or a related field
- Minimum of eight (8) years of professional experience in paid media, performance marketing, digital marketing, or recruitment marketing leadership roles
Benefits
- A competitive Medical, Dental, and Vision plan
- Retirement Savings Plan
- Life Insurance
- AD&D Insurance
- Short Term and Long Term Disability Insurance
- 3 weeks of annual PTO
- 11 days of Holiday PTO
- Performance Awards
- Referral Bonus Plan (of up to $5,000/year)
- Education Reimbursement/Training (of up to $2,500/year)
]]>