Role OverviewWe are looking for a hands-on Performance Marketing Lead to own paid customer acquisition, campaign optimization, experimentation, and performance analytics across multiple digital advertising channels. The ideal candidate combines a scientific approach to marketing experimentation with strong execution discipline.
What You Will Do
Manage substantial advertising budgets, improve acquisition efficiency, and work closely with Creative, Product, Engineering, Analytics, and leadership teams. Key responsibilities include paid media execution & optimization, experimentation & growth, creative performance & collaboration, funnel optimization & cross-functional execution, and analytics, tracking & reporting.
Why It Might Be a Fit
The ideal candidate has 5+ years of experience managing paid digital advertising campaigns at scale, a proven track record of delivering measurable business outcomes, and strong hands-on expertise with Google Ads.
Requirements
- 5+ years of experience managing paid digital advertising campaigns at scale
- Proven track record of delivering measurable business outcomes through paid acquisition
- Strong hands-on expertise with Google Ads
- Experience managing campaigns on at least one additional platform
- Strong understanding of paid media strategy, audience targeting, bidding, keyword optimization, budget management, and campaign structures
- Hands-on experience setting up and maintaining tracking through Google Analytics 4 and Google Tag Manager
- Proven experience with A/B testing, structured experimentation, landing page optimization, and funnel analysis
- Strong analytical and quantitative abilities
- Excellent ability to translate complex marketing data into clear business insights and actionable recommendations
- Highly organized and meticulous about documentation, measurement, timelines, and processes
Benefits
- Salary range: Rs 550000 - Rs 6000000 (ie INR 5.5-60 LPA)
- Health insurance
- Paid time off
- Retirement plan
- Learning budget
- Parental leave
- Wellness programs
- Visa/relocation assistance
- Remote work flexibility
- Bonus/commission structure
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