Performance Marketing Manager, Paid Social

Requirements

• Own paid social performance globally: manage campaigns across major paid social channels (Meta, TikTok, Snap, Reddit, etc.), optimizing for web and app conversions, subscriptions, and growth KPIs across multiple geographies and markets
• Drive full-funnel results: manage budgets, bidding strategies, audience segmentation, and creative testing to consistently hit CPA and ROAS targets at scale
• Expand and diversify our channel mix: evaluate and activate new platforms and formats as the business grows, bringing rigor and structure to how we test and scale them
• Navigate app campaign complexity: own tracking setup, MMP integration (Singular, AppsFlyer, Adjust, etc.), and mobile attribution nuance across platforms
• Build with AI: use LLMs, Claude, and other AI tools daily to build agents, automate workflows, improve reporting, and find efficiencies that wouldn't exist otherwise — this is core to how we expect this role to operate
• Partner with creative: own all creative analysis and give structured feedback on ad creative, brief new concepts, and drive iteration based on performance data
• Own budget and forecasting: manage pacing across channels and markets, proactively reallocating spend to what’s working
• Communicate with clarity: translate complex campaign data into sharp insights and recommendations for cross-functional stakeholders

Benefits

• Generous Company Equity Package
• 401(k) with 3% Employer Match & Roth 401(k)
• Unlimited PTO & Sick Time
• Medical, Dental, & Vision Insurance (PPO w/ HSA & FSA options)
• Continued / Creative Education Stipend
• Generous Commuter Allowance
• Free In-Office Lunch Delivery (4 Days per Week)