Performance Strategist

The Marketing Performance Strategist is the connective tissue between a client’s business goals and the disciplines responsible for delivering them: media, marketing technology and creative. This role doesn’t buy media, build creative, or manage the client relationship. It makes sure every channel and every campaign is adding up to the outcome the client is paying for, and it closes the gap media alone can’t close: turning performance data, customer insights, and channel opportunities into new creative concepts the team can actually produce and test, not just optimizing what’s already running.

What You Will Do

Strategic Translation: Convert client business objectives into a coherent performance strategy across media, digital media, and creative, so every discipline is working toward the same definition of success. Performance Oversight: Monitor how clients are tracking against their goals (ROAS, CAC, CPL, LTV, and similar metrics), using data from media, digital, and creative teams to spot where performance is off track and why.

Why It Might Be a Fit

A strategist’s temperament rather than an account manager’s: someone who thinks in terms of what’s working, what hasn’t been tried, and why, not relationship management, contracts, or budgets.

Requirements

• 5+ years in marketing or advertising, with meaningful exposure to media, digital media, and creative disciplines.
• Fluent in performance metrics (ROAS, CAC, CPL, LTV, etc.) and what actually drives them, without needing to be the one pulling the reports or running the campaigns.
• Demonstrated ability to turn customer insight, audience data, or campaign performance into original creative concepts and testable ideas, not just performance recommendations.
• Comfortable and credible in front of business owners, marketing directors, and CMOs, with the ability to translate complex performance data into clear business language.
• Comfortable directing the day-to-day work of media, digital media, and creative team members on a given account, without formal management responsibility for those team members.

Benefits

• Competitive salary and bonus potential.
• Flexible hybrid work model.
• Comprehensive health, dental, and vision benefits.
• 401(k) with company match.
• Generous PTO and paid holidays.
• Ongoing professional development through training, mentorship, and community initiatives.
• Fun perks like Margarita Thursdays, holiday celebrations, and team-building events.