Role OverviewThe PR & Content Manager is responsible for the strategic planning and management of public relations and content marketing activities for CU Direct and its brands. This individual ensures that all PR and communication activities support corporate and thought leader initiatives and are in alignment with the annual marketing plan.
What You Will Do
Develop a media relations strategy, plan and execute public relations initiatives, build and maintain media relationships, create press releases and other media-related correspondence, and manage annual public relations budget.
Why It Might Be a Fit
The ideal candidate will have 5+ years of public relations experience, excellent written and verbal communication skills, and the ability to lead creation of regular publications and develop strong relationships with media.
Requirements
- B.A degree in Journalism, Marketing, Public Relations, Digital Media, or Communications
- 5+ years public relations experience
- 3-4 years experience writing digital content for a large agency
- In-depth knowledge of public relations and corporate communications
- Excellent written and verbal communication skills
- Ability to lead creation of regular publications
- Ability to develop strong relationships with media and gain media attention through those relationships
- Self-motivated, detail oriented, and meet deadlines with strong project management skills
- Ability to develop written content across multiple mediums
- Successful media-pitching skills
- Excellent copyediting, proofreading, and grammar skills
- Adept at keyword placement and SEO best practices
- Familiarity with HubSpot, WordPress, Google Analytics, and Hootsuite digital platforms
Benefits
- Flexible Working Environment
- Paid Time Off
- 401k (8% match)
- College Tuition Benefits/ Tuition Reimbursement
- Good Benefits options
- Company Culture
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