Principal Integrated Marketer

Homeward
Austin, TX
Category Marketing
Remote
Job Description
Role Overview

We're a fast-paced, remote-first real estate startup that partners with real estate agents to offer innovative products and services. As a Principal Integrated Marketer, you'll help build trust and confidence with real estate agents by driving demand generation and integrated marketing efforts across the company.

What You Will Do

You will partner with the executive team to translate business priorities into a clear marketing strategy, drive demand generation, and establish a trusted presence across channels where agents are gathering.

Why It Might Be a Fit

This is a player-coach role where you'll set the strategy and do a lot of the work yourself. You'll need to be a self-starter with a scrappy mindset, able to figure things out rather than inheriting a system.

Requirements

  • 7+ years experience in Marketing
  • A well-rounded marketing generalist with experience driving integrated marketing plans across a breadth of channels
  • Data-driven with excellent skills in defining, setting, and reporting on full-funnel KPIs
  • High creative and editorial standards
  • Startup experience and a scrappy mindset
  • Excellent communication, organizational, and project management skills

Benefits

  • Competitive base salary
  • Annual performance bonus eligibility
  • Meaningful equity grant – stock options with real upside potential
  • Comprehensive medical, dental, vision, and life insurance coverage
  • Meaningful time off – including 20 days of paid vacation, 5 sick days, 12 company holidays, and 2 floating holidays
  • Generous paid parental leave of up to 13 weeks
  • 401(k) with employer contribution match
  • Remote-first work environment
  • Collaborative, low-ego team that values intellectual curiosity and continuous improvement
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