Product Manager, Principal Salesforce Architect (Data Cloud & Marketing Cloud)

BSC
Los Angeles, CA
Category Marketing
Job Description
The Principal Salesforce Architect will design and manage the delivery of complex Salesforce solutions for Blue Shield of California, focusing on Data Cloud, Marketing Cloud Engagement, and Marketing Cloud Personalization.

Requirements

  • Mentor and manage ongoing key personas development for product areas
  • Conduct secondary market research and apply toward product strategy
  • Collaborate with stakeholders to define requirements and deliverables
  • Translate business requirements into well-architected solutions using the Salesforce platform
  • Design and document data ingestion, harmonization, and unification strategies within Data Cloud
  • Architect real-time personalization solutions using Marketing Cloud Personalization
  • Provide oversight and governance of Salesforce projects
  • Follow and define coding standards and lead code reviews
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