Role OverviewJoin the North America Product Strategy and Operations (NA PSO) team, driving product strategy and operational clarity for TikTok's highest-priority advertising businesses in North America. The Branding lever owns the GTM strategy and execution for TikTok's brand advertising ecosystem, helping brands build awareness at scale, drive consideration and affinity through high-impact formats, and translate cultural relevance into measurable brand outcomes.
What You Will Do
Own GTM execution for brand advertising products, working closely with GBS sales partners and HQ product teams to drive adoption and revenue. Develop advertiser narratives, build enablement materials, manage alpha and beta programs, and close the feedback loop between the field and product.
Why It Might Be a Fit
This role requires a strong understanding of brand advertising and upper-funnel products, analytical skills, and excellent communication skills. You will own a product area end to end, from launch planning through adoption tracking, and manage multiple workstreams with competing deadlines.
Requirements
- 5+ years of product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company
- Strong understanding of brand advertising and upper-funnel products
- Demonstrated ability to own a product area end to end
- Track record translating technical product capabilities into clear, seller-facing narratives
- Analytical mindset
- Excellent communication skills
- Ability to manage multiple workstreams with competing deadlines
Benefits
- Flexible working hours
- In-office policy: 5x a week
- Global company with flexible working hours
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