Role OverviewThe Product Marketing Manager will sit alongside the core product marketing team but have a distinct focus: taking what we build and making it land with specific industries and personas. This role will own translating product capability into industry-relevant messaging, sales enablement, content, events, and demos.
What You Will Do
Industry & persona messaging. Translate product capabilities into messaging and positioning tailored to specific industries and buyer personas. Sales enablement & content. Build and maintain the enablement playbooks and assets our GTM teams need to sell into industry.
Why It Might Be a Fit
You'll be a direct partner in building this out, and in making it clear that no playbook exists yet — not just executing an existing one. You'll help stand up processes, templates, and systems that let us work consistently across multiple industries and personas without duplicating effort each time.
Requirements
- 5+ years of B2B product marketing experience
- Exposure to vertical or persona-based marketing is a bonus, but not necessary
- Strong operational instincts
- Expertise in developing positioning and messaging, and translating it into sales-facing and customer-facing assets across different audiences and industries
- Experience contributing to product launches
- Experience in building presentations using Google Slides
- Comfort operating in an early-stage, still-being-defined team
Benefits
- Flexible (unlimited) paid time off
- Medical, dental, and vision benefits for you and your family
- Life insurance and disability benefits
- Retirement plan dependent on country of employment
- Parental leave
- Fertility and family building benefits through Carrot
- Lunch, as well as delicious snacks and coffee to keep you energized
- Discretionary benefit stipend giving people the ability to spend where it matters most
- Free alphorn lessons
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