Role OverviewThe Product Marketing Manager will be responsible for building the events Austin talks about, serving as the marketing lead for a portfolio of wellness, lifestyle, food, music, and community events. The role will involve helping to tell the story of these events through social media, video, email, digital campaigns, and community activations.
What You Will Do
The Product Marketing Manager will develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases, and repeat participation. They will also work closely with the Race Director, event producers, creative team, and operations leaders to attend planning meetings, community activations, training runs, sponsor events, merchandise launches, and race-weekend activities.
Why It Might Be a Fit
The ideal candidate will have 3+ years of marketing experience, strong social media and content creation skills, and the ability to work evenings and weekends as events require. They will also be passionate about live experiences and community-building.
Requirements
- 3+ years of marketing experience
- Strong social media and content creation skills
- Comfortable appearing on camera and interviewing participants
- Experience building campaigns that drive registrations, attendance, purchases, or subscriptions
- Strong project management and organizational skills
- Ability to work evenings and weekends as events require
- Passion for live experiences and community-building
Benefits
- Competitive salary
- Benefits package
- Opportunity to work on a portfolio of wellness, lifestyle, food, music, and community events
- Chance to be part of a dynamic and fast-growing region anchored by the capital city of Texas
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