Role OverviewThe Product Marketing Manager will serve as the marketing lead for Hearst Austin Media's portfolio of wellness, lifestyle, food, music, and community events, with a primary focus on the Cap10K.
What You Will Do
The Product Marketing Manager will help tell the story of events year-round through social media, video, email, digital campaigns, and community activations, and develop marketing campaigns that drive registrations, ticket sales, attendance, merchandise purchases, and repeat participation.
Why It Might Be a Fit
The Product Marketing Manager should be passionate about live experiences and community-building, with a love for Austin and a natural talent for taking photos and videos at events.
Requirements
- 3+ years of marketing, audience development, events, experiential marketing, community engagement or related experience
- Strong social media and content creation skills
- Comfortable appearing on camera and interviewing participants
- Experience building campaigns that drive registrations, attendance, purchases or subscriptions
- Strong project management and organizational skills
- Ability to work evenings and weekends as events require
- Passion for live experiences and community-building
Benefits
- Dental insurance
- Vision insurance
- Health insurance
- 401(k) or retirement plan
- Paid time off (vacation, sick leave)
- Paid holidays
- Flexible work schedule
- Opportunities for professional growth and development
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