Role OverviewJoin the Shops and Acquisition team as a Product Marketing Manager, driving GTM execution for commerce and acquisition-focused ad products. You will own full scope ownership from day one, developing advertiser narratives, building enablement materials, and managing alpha and beta programs. This role is not a support function, and you will be expected to understand data, identify what is working, and make a case for what should change.
What You Will Do
Own GTM execution for commerce and acquisition advertising products, build and maintain sales enablement assets, partner with GBS teams to drive product adoption, manage alpha and beta programs, represent NA advertiser needs to HQ product teams, and monitor product adoption and revenue performance.
Why It Might Be a Fit
You will be a fit for this role if you have experience in product marketing, GTM strategy, or sales enablement, a strong understanding of performance advertising and commerce-oriented products, and the ability to own a product area end to end. You should be comfortable pulling data, identifying trends, and turning findings into concise, actionable recommendations.
Requirements
- Years of experience in product marketing, GTM strategy, or sales enablement experience at a digital advertising platform, agency, or technology company
- Strong understanding of performance advertising and commerce-oriented products
- Demonstrated ability to own a product area end to end
- Track record translating technical product capabilities into clear, seller-facing narratives
- Analytical mindset
- Excellent communication skills
- Ability to manage multiple workstreams with competing deadlines
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