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Product Marketing Mgr
HealthEquity
Any Location, UT
Category
Marketing
Apply for Job
Remote
Job Description
The Product Marketing Manager will drive awareness, activation, and conversion for key product lines within the member portal and mobile app. The role will play a pivotal role in creating a smarter, simpler experience that empowers members to Save, Spend, and Invest in their health with confidence.
Requirements
5+ years of experience in product, growth, or digital marketing with a focus on driving adoption of digital products within a broader ecosystem.
Proven ability to build messaging and activation strategies that move users through a digital funnel (awareness → adoption → conversion → engagement).
Strong analytics mindset with experience defining funnel KPIs, interpreting dashboards, and running experiments.
Proficiency with marketing and analytics tools such as Braze/Iterable, Branch/AppsFlyer/Adjust, GA4, Mixpanel, or Amplitude.
Excellent communication and cross-functional collaboration skills.
Benefits
Medical, dental, and vision
HSA contribution and match
Dependent care FSA match
Uncapped paid time off
Paid parental leave
401(k) match
Personal and healthcare financial literacy programs
Ongoing education & tuition assistance
Gym and fitness reimbursement
Wellness program incentives
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