Product Marketing Specialist

Requirements

• Serve as primary contact for assigned products and services to develop marketing plans and briefs, coordinate campaign creation, and campaign execution
• Coordinate and execute best-in-class marketing campaigns that drive acquisition, utilization, and retention of products and services
• Create, plan, and execute go-to market campaigns and product launches
• Support the ideation and improvement of new and existing products and services
• Coordinate and manage third-party and vendor activities
• Responsible for managing product and services marketing projects across all functions of the company ensuring projects and tasks come within allocated budget parameters
• Meet deadlines and ensure accurate approvals of content and quality
• Monitor sources and maintain and provide business intelligence on customers, competitors and industry related to products and services
• Provide post-campaign reporting and information to internal stakeholders
• Coordinate follow-up for giveaways, prospecting, and other lead generation activities from events and marketing campaigns
• Stay up to date with the latest industry and trends and proactively research competitor activity
• Monitor analysis and report KPI status for marketing initiatives and events
• Monitor and support ongoing marketing initiatives in growth markets
• Ensure compliance with all bank regulations

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan