Programmatic Activation Specialist - IQVIA Digital (Remote)

Lifelancer
New York, NY
Category Marketing
Job Description
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, privacy-enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes.

Requirements

  • Bachelor’s degree preferred, background in business, marketing, analytics, or a related field preferred
  • 3+ years of experience in a hands-on programmatic trading role optimizing Display, Video, Audio based campaigns
  • Experience within the following DSPs – FreeWheel, StackAdapt, The Trade Desk, Amazon
  • Working knowledge of Third-Party tags and HTML
  • Advanced working knowledge of Excel – Pivot Tables, VLOOKUPs, etc.
  • Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructure—comfortable navigating technical systems
  • Excellent communicator with the ability to translate and explain programmatic concepts into clear, actionable insights for clients and cross-functional teams
  • Exceptionally organized and proactive, with a strategic mindset and the ability to anticipate needs, identify gaps, and drive continuous improvement
  • Experience collaborating cross-functionally with Account Management, Sales, and Product Teams
  • Thrives in fast-paced, dynamic environments with shifting priorities and high expectations for leadership and innovation
  • Passionate about programmatic advertising and are proactively driven with natural curiosity

Benefits

  • 401k Matching
  • Retirement Plan
  • Tuition Reimbursement
  • Relocation Assistance
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