Programmatic Activation Specialist - IQVIA Digital (Remote)

Lifelancer
New York, NY
Category Marketing
Job Description
We're rapidly growing and looking for super-curious, passionate, and driven individuals to join our team. Our people are our greatest asset, and we're committed to creating an environment where we all thrive doing what we love. The Programmatic Trading team acts as the campaign delivery engine of the Platform Success group, overseeing the execution and outcome of all programmatic campaigns while being highly consultative with internal and external partners to ensure value creation.

Requirements

  • Bachelor’s degree preferred, background in business, marketing, analytics, or a related field preferred
  • 3+ years of experience in a hands-on programmatic trading role optimizing Display, Video, Audio based campaigns
  • Experience within the following DSPs – FreeWheel, StackAdapt, The Trade Desk, Amazon
  • Working knowledge of Third-Party tags and HTML
  • Advanced working knowledge of Excel – Pivot Tables, VLOOKUPs, etc.
  • Deep understanding of the programmatic advertising ecosystem, including DSPs, bidding strategies, data flows, and platform infrastructure—comfortable navigating technical systems
  • Excellent communicator with the ability to translate and explain programmatic concepts into clear, actionable insights for clients and cross-functional teams
  • Exceptionally organized and proactive, with a strategic mindset and the ability to anticipate needs, identify gaps, and drive continuous improvement
  • Experience collaborating cross-functionally with Account Management, Sales, and Product Teams
  • Thrives in fast-paced, dynamic environments with shifting priorities and high expectations for leadership and innovation
  • Passionate about programmatic advertising and are proactively driven with natural curiosity
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